%A NIM . 15730001 Intan Mulia
%O Pembimbing : Rika Lusri Virga, S.IP, M.A,
%T VISUAL BRANDING ISU POLITIK DALAM AKUN
INSTAGRAM MOJOK.CO
(Studi Deskriptif Kualitatif pada Unggahan terkait Joko
Widodo
Sebagai Calon Presiden 2019 )
%X In this era, online media has a considerable influence
in the 2019 general election. The Press Council has appealed
to editorial leaders, both print and electronic media to maintain
neutrality, especially during the 2019 general election.
However, Mojok.co Instagram accounts do more criticism
issues related to presidential candidate Prabowo Subianto
compared to issues relating to presidential candidate Joko
Widodo. This certainly can influence the choice of millennial
generation in the 2019 general election. This phenomenon is
certainly inseparable from the function of Instagram as a photo
and video sharing service, where photos can be a visual
branding of Instagram's online media. This study uses a
descriptive method with a qualitative approach through a
visual branding theory approach with triangulation of data
sources to test data validity. The results show that visual
branding Political issues in the Mojok.co Instagram account in
uploads related to Joko Widodo as a 2019 presidential
candidate are produced by using a mild and humorous
language style that is more parody through a visual approach
to the style of design pop art with character that is highlighted.
Visual branding is done so that it can attract the attention of
the millennial generation about the reporting of political
issues.
%K In this era, online media has a considerable influence
in the 2019 general election. The Press Council has appealed
to editorial leaders, both print and electronic media to maintain
neutrality, especially during the 2019 general election.
However, Mojok.co Instagram accounts do more criticism
issues related to presidential candidate Prabowo Subianto
compared to issues relating to presidential candidate Joko
Widodo. This certainly can influence the choice of millennial
generation in the 2019 general election. This phenomenon is
certainly inseparable from the function of Instagram as a photo
and video sharing service, where photos can be a visual
branding of Instagram's online media. This study uses a
descriptive method with a qualitative approach through a
visual branding theory approach with triangulation of data
sources to test data validity. The results show that visual
branding Political issues in the Mojok.co Instagram account in
uploads related to Joko Widodo as a 2019 presidential
candidate are produced by using a mild and humorous
language style that is more parody through a visual approach
to the style of design pop art with character that is highlighted.
Visual branding is done so that it can attract the attention of
the millennial generation about the reporting of political
issues.
%D 2019
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib50160