relation: https://digilib.uin-suka.ac.id/id/eprint/50161/
title: STRATEGI CITY BRANDING  MEMPERKUAT POTENSI WISATA  (Studi Deskriptif pada Dinas Pariwisata kabupaten Sleman dalam Brand  “Sleman The Living Culture Part Of Jogja”)
creator: Nurdwi Fitriani, NIM. 15730026
subject: Ilmu Komunikasi
description: This study aim to know how the strategy of city branding that is done  by departement of tourism in Sleman to support the potential of tour by  Sleman new brand “Sleman The Living Culture, Part of Jogja.” This  study focused on strategy of city branding according to Insch with the  communication model of attention, interest, desire, decision, and action  that is abbreviated AIDDA. The test of validity data with test practice  which is applied on the brand “Sleman The Living Culture, Part of  Jogja” that is done by Sleman departement of tourism has applied well  through a socialization and counseling that is packaged as attractive as  possible and improves supporting facilties. Then the latest Sleman  brand was introduced through with the application intermediaries  Amazing Sleman, social media such Instagram and mass media such as  brochure and booklet as medium that mode Sleman’s brand more  widely known as tool that is used to support the potential of tour.
date: 2019
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/50161/1/15730026_BAB%20I_BAB%20IV_DAFTAR%20PUSTAKA.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/50161/2/15730026_BAB%20II_BAB%20III.pdf
identifier:   Nurdwi Fitriani, NIM. 15730026  (2019) STRATEGI CITY BRANDING MEMPERKUAT POTENSI WISATA (Studi Deskriptif pada Dinas Pariwisata kabupaten Sleman dalam Brand “Sleman The Living Culture Part Of Jogja”).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.