%0 Thesis
%9 Skripsi
%A Nelly Amalia, NIM.: 16650059
%B FAKULTAS SAINS DAN TEKNOLOGI
%D 2020
%F digilib:50291
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K teknik data mining; algoritma; apriori; weka
%P 127
%T ANALISIS PERBANDINGAN ALGORITMA APRIORI DAN  FP-GROWTH TERHADAP DATA TRANSAKSI PENJUALAN  UNTUK MENGETAHUI POLA PEMBELIAN KONSUMEN  (STUDI KASUS TOKO MAGENTA CELL)
%U https://digilib.uin-suka.ac.id/id/eprint/50291/
%X Magenta Cell is a store with a variety of gadget products located at Indramayu  district. More than just tens or even hundreds transactions happens from the sale of  products everyday. However, that data is only continuously pilling up without being  utilized. Meanwhile, this data can be used for being a useful information to support  the business processes in the store that are also profitable.  Therefore, with data mining techniques, transaction data at Magenta Cell  stores in August, September, October 2019 will be processed to find consumer  purchasing patterns. The data was previously grouped into 12 groups namely  Accessories, SIM card, Vouchers, Headsets, Flashdisks, Memory, Tampered Glass,  Cases, Power Banks, Batteries, Chargers, and Cables. The information to be  obtained is obtained from the results of analyzing Apriori Algorithms and  FP-Growth using Python and Weka tools.  This research is able to implement data mining techniques using Apriori  Algorithms and FP-Growth with Python and Weka tools. Then, the result of the  research is analyzed to know the comparison from each algorithm, so that it will be  known the estimated patterns of consumer purchases from the Magenta Cell store.  From the result of the analysis, ut can be known that apriori algorithm is better if be  seen from accuracy because it can reach the value of confidence 91 % on rule  voucher => sim card, at the same time FP growth algorithm is better if be seen based  on shorter time. There are 6 purchase pattern rule that can be known, i.e. tampered  glass =>case, case =>headset, cables => case, accerssories + tampered glass =>case,  voucher =>sim card, and tampered glass + headset => case.
%Z Pembimbing: Rahmat Hidayat., S. Kom.,M.Cs.