eprintid: 50349
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/05/03/49
datestamp: 2022-04-07 03:11:16
lastmod: 2022-04-07 03:11:16
status_changed: 2022-04-07 03:11:16
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Aben Aulia Rahman, NIM.: 15820087
title: PENGARUH PROMOSI, REPUTASI, DAN LOKASI TERHADAP MINAT MENGGUNAKAN PRODUK PEMBIAYAAN KEPEMILIKAN RUMAH BNI GRIYA IB HASANAH 
(STUDI KASUS PADA MASYARAKAT KOTA YOGYAKARTA)
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: Promosi, Reputasi, Lokasi, Minat, Dan Masyarakat Kota Yogyakarta
note: Pembimbing: Sofyan Hadinata, S.E., M.Sc., Ak.
abstract: The research aims to determine the effect of promotion, reputation, and location on interest in using BNI Griya IB home ownership financing products (case study in Yogyakarta City community). This research is a quantitative descriptive study, with a population of people in Yogyakarta City unknown number and 100 as samples. The sampling technique uses the accidental sampling method. For the dependent variable (Y) of this study is the public interest in using the product. For independent variables (X) include: promotion (X1), reputation (X2), and location (X3). For the method of data analysis using multiple linear regression analysis models. As for data processing using the SPSS 23 program. The results of this study indicate that there are differences between the three variables. The promotion variable and the reputation variable partially has a positive and significant effect on people’s interest in using the product, while the location partially has no effect and is not significant effect on people's interest in using the product.
date: 2020-06-12
date_type: published
pages: 122
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Aben Aulia Rahman, NIM.: 15820087  (2020) PENGARUH PROMOSI, REPUTASI, DAN LOKASI TERHADAP MINAT MENGGUNAKAN PRODUK PEMBIAYAAN KEPEMILIKAN RUMAH BNI GRIYA IB HASANAH (STUDI KASUS PADA MASYARAKAT KOTA YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/50349/1/15820087_BAB-I_V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/50349/2/15820087_BAB-II_sampai_BAB-IV.pdf