@mastersthesis{digilib50746,
           month = {April},
           title = {INTENSI NASABAH BANK KONVENSIONAL BERALIH LAYANAN
KE BANK SYARIAH DI INDONESIA DENGAN PENDEKATAN
PPM (PUSH, PULL, MOORING)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 20208011009 Wike Juniati},
            year = {2022},
            note = {Pembimbing: Dr. Darmawan, S.Pd.,MAB},
        keywords = {kepuasan; norma subjektif; Literasi Keuangan Syariah; low satisfaction},
             url = {https://digilib.uin-suka.ac.id/id/eprint/50746/},
        abstract = {This study measures the customer's intention to switch from conventional to
Islamic bank services with the PPM approach (Push, Pull, and Mooring). The
variables used are satisfaction and subjective norms, each moderated by the
variables of Islamic financial literacy and religiosity. Primary data is the main data
source in this study by covering research locations in Indonesia. SEM (Structural
Equation Modeling) analysis is a parameter in this study with the help of SmartPLS
3.7.3 software. The results showed that satisfaction as a push factor did not affect the
intention to switch customers to Islamic banks. Meanwhile, the subjective norm
variable as a pull factor affects the intention to switch customers to Islamic banks. At
the same time, the mooring factor in the form of Islamic financial literacy variables
and religiosity as moderating variables affect the intention to switch customers}
}