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primary topic: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2)

PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2)
type: Thesis
type: Article
abstract: Bank must be hurt work to keep customer loyalty, because it have many competitiors. service quality, relationship marketing and trust is one of the keys to reach customer loyalty. This study aims to determine the effect of service quality, relationship marketing and trust on customer loyalty at BSI KC Bima Soetta 2. The population in this study were customers of BSI KC Bima Soetta 2. The sample was taken as many as 100 respondents using purposive sampling technique with customer criteria that still active with a long time using products/services from BSI KC Bima Soetta 2 for 6 months. The data in this study were obtained through data analysis used were validity test, reliability test, classical assumption test, multiple linear regression analysis, simultaneous test, partial test and coefficient of determination test with IBM SPSS 26. The results of this study indicate that 0.881 or 88.1 % variable customer loyalty can be explained by the three independent variables in the study, namely service quality, relationship marketing and trust together. While the remaining 11.9% is explained by other variables not included in this study such as guarantee, product quality, value, Bank image, customer satisfaction, etc.
date: 2022-04-04
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
has document: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Other)
subject: Bank dan Perbankan
subject: Perbankan Syariah

PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
type: Document
has file: 18108020008_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 18108020008_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 18108020008 Nur Sebariani Ismi Ningsih
type: Person
given name: NIM.: 18108020008
family name: Nur Sebariani Ismi Ningsih

PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Other)
type: Document
is version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
is volatile version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
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PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Other)
type: Document
is version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
is volatile version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
ispreview thumbnail version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)

PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Other)
type: Document
is version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
is volatile version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
ismedium thumbnail version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)

PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Other)
type: Document
is version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
is volatile version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
issmall thumbnail version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)

PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Other)
type: Document
is version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
is volatile version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
islightbox thumbnail version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
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PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Other)
type: Document
is version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
is volatile version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
ispreview thumbnail version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
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PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Other)
type: Document
is version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
is volatile version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
ismedium thumbnail version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
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PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Other)
type: Document
is version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
is volatile version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
issmall thumbnail version of: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2) (Text)
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primary topic: PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada BSI KC Bima Soetta 2)

Bank dan Perbankan
type: Concept

Perbankan Syariah
type: Concept