relation: https://digilib.uin-suka.ac.id/id/eprint/50754/
title: PENGARUH LOKASI, PERSONAL SELLING, DAN SALES PROMOTION  TERHADAP MINAT MASYARAKAT MENJADI NASABAH DI BPRS  BANGUN DRAJAT WARGA  (STUDI KASUS MASYARAKAT SEKITAR KANTOR PUSAT BPRS  BANGUN DRAJAT WARGA)
creator: Arfiani, NIM.: 18108020031
subject: Bank dan Perbankan
subject: Perbankan Syariah
description: Sharia People's Financing Bank (BPRS) is a financial institution that  carries out its activities based on sharia principles. Currently, BPRS is growing in  Indonesia, with the development of BPRS, many new BPRS will appear and of  course will lead to competition between BPRS with one another.  Location as a company's operational place has a strategic function  because it can determine the achievement of a company's goals, while personal  selling is an important partner in the world of marketing communication. The  sales promotion as a form to stimulate the provision of products.  In this study using quantitative methods that aim to determine the effect of  location, personal selling, and sales promotion on public interest in becoming  customers at BPRS Bangun Drajat Warga. For the purpose of this study, 110  samples were used from the community around the BPRS Bangun Drajat Warga  head office, domiciled in a radius of 2 km from the BPRS Bangun Drajat Warga  head office, using a purposive sampling technique.  Based on the results of the research that the location t test has no effect  and is not significant because the t count < t table is -0.532 < 1.982. In personal  selling based on the t test that personal selling has a positive and significant effect  because the t count > t table is 2,000 > 1,982 and sales promotion based on the t  test has a positive and significant effect because the t count > t table is 3,361 >  1,982.
date: 2022-01-27
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/50754/1/18108020031_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/50754/2/18108020031_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Arfiani, NIM.: 18108020031  (2022) PENGARUH LOKASI, PERSONAL SELLING, DAN SALES PROMOTION TERHADAP MINAT MASYARAKAT MENJADI NASABAH DI BPRS BANGUN DRAJAT WARGA (STUDI KASUS MASYARAKAT SEKITAR KANTOR PUSAT BPRS BANGUN DRAJAT WARGA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.