TY  - THES
N1  - Pembimbing: Drs.Akhmad Yusuf Khoiruddin,S.E.,M.Si.
ID  - digilib50754
UR  - https://digilib.uin-suka.ac.id/id/eprint/50754/
A1  - Arfiani, NIM.: 18108020031
Y1  - 2022/01/27/
N2  - Sharia People's Financing Bank (BPRS) is a financial institution that
carries out its activities based on sharia principles. Currently, BPRS is growing in
Indonesia, with the development of BPRS, many new BPRS will appear and of
course will lead to competition between BPRS with one another.
Location as a company's operational place has a strategic function
because it can determine the achievement of a company's goals, while personal
selling is an important partner in the world of marketing communication. The
sales promotion as a form to stimulate the provision of products.
In this study using quantitative methods that aim to determine the effect of
location, personal selling, and sales promotion on public interest in becoming
customers at BPRS Bangun Drajat Warga. For the purpose of this study, 110
samples were used from the community around the BPRS Bangun Drajat Warga
head office, domiciled in a radius of 2 km from the BPRS Bangun Drajat Warga
head office, using a purposive sampling technique.
Based on the results of the research that the location t test has no effect
and is not significant because the t count < t table is -0.532 < 1.982. In personal
selling based on the t test that personal selling has a positive and significant effect
because the t count > t table is 2,000 > 1,982 and sales promotion based on the t
test has a positive and significant effect because the t count > t table is 3,361 >
1,982.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - personal selling; sales promotion; minat; BPRS Bangun Drajat;
M1  - skripsi
TI  - PENGARUH LOKASI, PERSONAL SELLING, DAN SALES PROMOTION
TERHADAP MINAT MASYARAKAT MENJADI NASABAH DI BPRS
BANGUN DRAJAT WARGA
(STUDI KASUS MASYARAKAT SEKITAR KANTOR PUSAT BPRS
BANGUN DRAJAT WARGA)
AV  - restricted
EP  - 109
ER  -