TY  - THES
N1  - Pembimbing: Dr. Rama Kertamukti, S.Sos., MSn.
ID  - digilib50845
UR  - https://digilib.uin-suka.ac.id/id/eprint/50845/
A1  - Qonita Rahmayanti, NIM.: 16730114
Y1  - 2022/02/23/
N2  - This study discussed how trust value was commodified in youtube advertising. Youtube advertising was one of media communication which is made to attract the audiences with a purpose to make a profit. In the other hand, youtube advertising can be said to be one of the commodities in mass media. In this study, the researcher analyzed Gojek advertisement of ?Para Penjaga Amanah? version.
This study was aimed to comprehend the meaning of the commodification signs of the trustworthy value in Gojek advertisement of ?Para Penjaga Amanah? version. This study used Charles Sanders Pierce semiotic analysis with a qualitative approach. The data gathering technique used in this study were documentation. The result shows that the interest of the advertiser showed out through the visual used of the signs of the trustworthy value. The trustworthy value that has been com
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Gojek
KW  -  Iklan Gojek
KW  -  Para Penjaga Amanah
M1  - skripsi
TI  - KOMODIFIKASI NILAI AMANAH PADA IKLAN DI YOUTUBE 
(ANALISIS SEMIOTIKA IKLAN GOJEK VERSI ?PARA PENJAGA AMANAH?)
AV  - restricted
EP  - 115
ER  -