eprintid: 50845
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/05/08/45
datestamp: 2022-04-27 06:19:25
lastmod: 2022-04-27 06:19:25
status_changed: 2022-04-27 06:19:25
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Qonita Rahmayanti, NIM.: 16730114
title: KOMODIFIKASI NILAI AMANAH PADA IKLAN DI YOUTUBE 
(ANALISIS SEMIOTIKA IKLAN GOJEK VERSI “PARA PENJAGA AMANAH”)
ispublished: pub
subjects: kom_sos
divisions: jur_ikom
full_text_status: restricted
keywords: Gojek, Iklan Gojek, Para Penjaga Amanah,
note: Pembimbing: Dr. Rama Kertamukti, S.Sos., MSn.
abstract: This study discussed how trust value was commodified in youtube advertising. Youtube advertising was one of media communication which is made to attract the audiences with a purpose to make a profit. In the other hand, youtube advertising can be said to be one of the commodities in mass media. In this study, the researcher analyzed Gojek advertisement of “Para Penjaga Amanah” version.
This study was aimed to comprehend the meaning of the commodification signs of the trustworthy value in Gojek advertisement of “Para Penjaga Amanah” version. This study used Charles Sanders Pierce semiotic analysis with a qualitative approach. The data gathering technique used in this study were documentation. The result shows that the interest of the advertiser showed out through the visual used of the signs of the trustworthy value. The trustworthy value that has been com
date: 2022-02-23
date_type: published
pages: 115
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Qonita Rahmayanti, NIM.: 16730114  (2022) KOMODIFIKASI NILAI AMANAH PADA IKLAN DI YOUTUBE (ANALISIS SEMIOTIKA IKLAN GOJEK VERSI “PARA PENJAGA AMANAH”).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/50845/1/16730114_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/50845/2/16730114_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf