eprintid: 50863
rev_number: 12
eprint_status: archive
userid: 12460
dir: disk0/00/05/08/63
datestamp: 2022-04-27 07:40:49
lastmod: 2022-04-27 07:40:49
status_changed: 2022-04-27 07:40:49
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Syafira Nurul Ikhsan, NIM.: 18107030023
title: STRATEGI KOMUNIKASI HUMAS DALAM UPAYA MEMULIHKAN WISATA KEBUN BINATANG DI MASA RECOVERY SETELAH PANDEMI COVID-19  (STUDI KASUS PADA GEMBIRA LOKA ZOO DI KOTA YOGYAKARTA)
ispublished: pub
subjects: _industri_pariwisata
subjects: c19
subjects: kom_sos
divisions: jur_ikom
full_text_status: restricted
keywords: Gembira Loka Zoo, Strategi Komunikasi, Analisis SWOT
note: Pembimbing: Dr. Yani Tri Wijayanti, S.Sos., M.Si.
abstract: Indonesia is a country that has many tourism objects, one area that has many tourism objects is the Special Region of Yogyakarta (DIY) with various types. The zoo is one of them. Gembira Loka Zoo is one of the largest zoos in the Special Region of Yogyakarta and Central Java Province, which is located on Jalan Kebun Raya, Rejowinangun, Kotagede, Yogyakarta City. Gembira Loka Zoo is experiencing a crisis in the number of visitors, which has fallen drastically in 2020. For this reason, a communication strategy is needed to restore Gembira Loka's condition. Researchers conducted this study with the aim of knowing the public relations communication strategy carried out by Gembira Loka Zoo Public Relations in restoring zoo tourism during the post-Covid-19 recovery period. Using qualitative research methods used to analyze case studies, data were obtained through interviews with Gembira Loka Zoo's Public Relations, observation, and documentation. Gembira Loka Zoo's public relations officer developed a strategy by creating work programs carried out on social media, namely #DolanNyaman, #JendalaGLZoo, Zoopeda, Zoolahraga, and several quizzes. The strategy taken is quite effective in increasing the number of visitors and gradually restoring conditions to survive until now.
date: 2022-02-07
date_type: published
pages: 132
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Syafira Nurul Ikhsan, NIM.: 18107030023  (2022) STRATEGI KOMUNIKASI HUMAS DALAM UPAYA MEMULIHKAN WISATA KEBUN BINATANG DI MASA RECOVERY SETELAH PANDEMI COVID-19 (STUDI KASUS PADA GEMBIRA LOKA ZOO DI KOTA YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/50863/1/18107030023_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/50863/2/18107030023_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf