@phdthesis{digilib50906,
           month = {November},
           title = {PENGARUH MOTIF PENGGUNAAN MEDIA SOSIAL TIKTOK TERHADAP
TINGKAT KEPUASAN MENGAKSES INFORMASI BAGI MAHASISWA 
KOMUNIKASI DAN PEYIARAN ISLAM UIN SUNAN KALIJAGA},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM 16210088 M. Erfan Fadhlillah},
            year = {2021},
            note = {Mohammad Zamroni, S.Sos.I, M.Si},
        keywords = {Social Media, Tiktok, Motive Effect on Satisfaction Level, Uses 
and Gratification},
             url = {https://digilib.uin-suka.ac.id/id/eprint/50906/},
        abstract = {Tiktok is one of the most popular and in-demand social media in the world
today, how can this application be loved by all people, from teenagers to adults.
The widespread use of the Tiktok application in the country is no exception
among students, the background of the author's idea to conduct research on
the Tiktok application. This study uses the Uses and Gratifications approach
which assumes that the audience actively chooses and uses media based on
their needs. That's the reason that researchers use to make KPI students of UIN
Sunan Kalijaga as respondents in this study with the assumption that KPI
students have understood the theory of Uses and Gratification. 
This study aims to determine whether there is an influence of motives for
using Tiktok social media on the level of satisfaction in accessing information
for KPI students at UIN Sunan Kalijaga Yogyakarta. This study uses
quantitative research methods with the type of research used is comparative
descriptive. The data collection technique used a
questionnaire/questionnaire, with a total sample of 69 respondents using the
Slovin formula. The hypothesis test used in this research is simple linear 
regression analysis.
From this study, it can be concluded that there is an influence between the 
motives for using Tiktok social media on the level of satisfaction in accessing
information for KPI students at UIN Sunan Kalijaga. This is stated by the
coefficient significance index value of 0.000 which means that the value is
smaller than the p value ({\ensuremath{<}}) 0.05. So it can be concluded that the variable X has
an effect on the variable Y.}
}