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primary topic: http://digilib.uin-suka.ac.id/id/eprint/51414

http://digilib.uin-suka.ac.id/id/eprint/51414
type: Thesis
type: Article
title: PERBANDINGAN PERSEPSI KONSUMEN DAN MANAJEMEN MENGENAI PENGARUH KUALITAS PRODUK, HARGA, KUALITAS LAYANAN, DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS GAWAI MENGGUNAKAN ANALISIS REGRESI LINEAR BERGANDA DAN METODE AHP (STUDI KASUS: DAZZLE
abstract: In winning business competition, consumer purchasing decisions can be used as a competitive advantage for the company. Purchase decision is an important element or aspect of consumer behavior to determine whether to buy a product or not. Product quality, price, service quality, and social media promotion can be a good weapon to win from existing competitors or competitors. This study aims to test the hypothesis of the influence of product quality, price, service quality, and social media promotion on purchasing decisions for gadget accessories at Dazzle Yogyakarta and compare which variables are more important in terms of consumer perceptions and Dazzle Yogyakarta management using Multiple Linear Regression analysis. and the AHP method. The population in this study were users of gadget accessories in Yogyakarta. While the sample in this study were consumers who had purchased gadget accessories at Dazzle Yogyakarta directly at least once. The sampling technique used was a purposive sampling method with a total sample of 210 respondents. The results show that: 1) partially there is a positive but not significant effect on product quality on purchasing decisions. Partially there is a positive and significant effect of price on purchasing decisions. Partially there is a positive and significant effect of service quality on purchasing decisions. Partially there is a positive and significant effect of social media promotion on purchasing. Meanwhile, product quality, price, service quality, and social media promotion simultaneously affect the decision to purchase gadget accessories at Dazzle Yogyakarta. 2) Judging from the management's perception which states that the order of importance that influences the decision to purchase gadget accessories at Dazzle Yogyakarta is social media promotion 30%, price 28%, product quality 26%, and the last is service quality 15%. 3) The results of the study indicate that there are differences in the level of importance. Judging from cons…
date: 2022-05-27
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: http://digilib.uin-suka.ac.id/id/document/782901
has version: http://digilib.uin-suka.ac.id/id/document/782901
has published: http://digilib.uin-suka.ac.id/id/document/782901
has document: http://digilib.uin-suka.ac.id/id/document/782902
has version: http://digilib.uin-suka.ac.id/id/document/782902
has published: http://digilib.uin-suka.ac.id/id/document/782902
has document: http://digilib.uin-suka.ac.id/id/document/790315
has document: http://digilib.uin-suka.ac.id/id/document/790316
has document: http://digilib.uin-suka.ac.id/id/document/790317
has document: http://digilib.uin-suka.ac.id/id/document/790318
has document: http://digilib.uin-suka.ac.id/id/document/790319
has document: http://digilib.uin-suka.ac.id/id/document/790320
has document: http://digilib.uin-suka.ac.id/id/document/790321
has document: http://digilib.uin-suka.ac.id/id/document/790322
subject: Tehnik Industri
subject: Manajemen Perusahaan

http://digilib.uin-suka.ac.id/id/document/782901
type: Document
label: PERBANDINGAN PERSEPSI KONSUMEN DAN MANAJEMEN MENGENAI PENGARUH KUALITAS PRODUK, HARGA, KUALITAS LAYANAN, DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS GAWAI MENGGUNAKAN ANALISIS REGRESI LINEAR BERGANDA DAN METODE AHP (STUDI KASUS: DAZZLE (Text)
has file: 18106060031_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 18106060031_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

http://digilib.uin-suka.ac.id/id/document/782902
type: Document
label: PERBANDINGAN PERSEPSI KONSUMEN DAN MANAJEMEN MENGENAI PENGARUH KUALITAS PRODUK, HARGA, KUALITAS LAYANAN, DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS GAWAI MENGGUNAKAN ANALISIS REGRESI LINEAR BERGANDA DAN METODE AHP (STUDI KASUS: DAZZLE (Text)

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS SAINS DAN TEKNOLOGI, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 18106060031 Rafika Ulfa Mutmainnah
type: Person
given name: NIM.: 18106060031
family name: Rafika Ulfa Mutmainnah

http://digilib.uin-suka.ac.id/id/document/790315
type: Document
label: PERBANDINGAN PERSEPSI KONSUMEN DAN MANAJEMEN MENGENAI PENGARUH KUALITAS PRODUK, HARGA, KUALITAS LAYANAN, DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS GAWAI MENGGUNAKAN ANALISIS REGRESI LINEAR BERGANDA DAN METODE AHP (STUDI KASUS: DAZZLE (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/782902
is volatile version of: http://digilib.uin-suka.ac.id/id/document/782902
islightbox thumbnail version of: http://digilib.uin-suka.ac.id/id/document/782902

http://digilib.uin-suka.ac.id/id/document/790316
type: Document
label: PERBANDINGAN PERSEPSI KONSUMEN DAN MANAJEMEN MENGENAI PENGARUH KUALITAS PRODUK, HARGA, KUALITAS LAYANAN, DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS GAWAI MENGGUNAKAN ANALISIS REGRESI LINEAR BERGANDA DAN METODE AHP (STUDI KASUS: DAZZLE (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/782902
is volatile version of: http://digilib.uin-suka.ac.id/id/document/782902
ispreview thumbnail version of: http://digilib.uin-suka.ac.id/id/document/782902

http://digilib.uin-suka.ac.id/id/document/790317
type: Document
label: PERBANDINGAN PERSEPSI KONSUMEN DAN MANAJEMEN MENGENAI PENGARUH KUALITAS PRODUK, HARGA, KUALITAS LAYANAN, DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS GAWAI MENGGUNAKAN ANALISIS REGRESI LINEAR BERGANDA DAN METODE AHP (STUDI KASUS: DAZZLE (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/782902
is volatile version of: http://digilib.uin-suka.ac.id/id/document/782902
ismedium thumbnail version of: http://digilib.uin-suka.ac.id/id/document/782902

http://digilib.uin-suka.ac.id/id/document/790318
type: Document
label: PERBANDINGAN PERSEPSI KONSUMEN DAN MANAJEMEN MENGENAI PENGARUH KUALITAS PRODUK, HARGA, KUALITAS LAYANAN, DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS GAWAI MENGGUNAKAN ANALISIS REGRESI LINEAR BERGANDA DAN METODE AHP (STUDI KASUS: DAZZLE (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/782902
is volatile version of: http://digilib.uin-suka.ac.id/id/document/782902
issmall thumbnail version of: http://digilib.uin-suka.ac.id/id/document/782902

http://digilib.uin-suka.ac.id/id/document/790319
type: Document
label: PERBANDINGAN PERSEPSI KONSUMEN DAN MANAJEMEN MENGENAI PENGARUH KUALITAS PRODUK, HARGA, KUALITAS LAYANAN, DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS GAWAI MENGGUNAKAN ANALISIS REGRESI LINEAR BERGANDA DAN METODE AHP (STUDI KASUS: DAZZLE (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/782901
is volatile version of: http://digilib.uin-suka.ac.id/id/document/782901
islightbox thumbnail version of: http://digilib.uin-suka.ac.id/id/document/782901
has file: lightbox.jpg
has part: lightbox.jpg

http://digilib.uin-suka.ac.id/id/document/790320
type: Document
label: PERBANDINGAN PERSEPSI KONSUMEN DAN MANAJEMEN MENGENAI PENGARUH KUALITAS PRODUK, HARGA, KUALITAS LAYANAN, DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS GAWAI MENGGUNAKAN ANALISIS REGRESI LINEAR BERGANDA DAN METODE AHP (STUDI KASUS: DAZZLE (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/782901
is volatile version of: http://digilib.uin-suka.ac.id/id/document/782901
ispreview thumbnail version of: http://digilib.uin-suka.ac.id/id/document/782901
has file: preview.jpg
has part: preview.jpg

http://digilib.uin-suka.ac.id/id/document/790321
type: Document
label: PERBANDINGAN PERSEPSI KONSUMEN DAN MANAJEMEN MENGENAI PENGARUH KUALITAS PRODUK, HARGA, KUALITAS LAYANAN, DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS GAWAI MENGGUNAKAN ANALISIS REGRESI LINEAR BERGANDA DAN METODE AHP (STUDI KASUS: DAZZLE (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/782901
is volatile version of: http://digilib.uin-suka.ac.id/id/document/782901
ismedium thumbnail version of: http://digilib.uin-suka.ac.id/id/document/782901
has file: medium.jpg
has part: medium.jpg

http://digilib.uin-suka.ac.id/id/document/790322
type: Document
label: PERBANDINGAN PERSEPSI KONSUMEN DAN MANAJEMEN MENGENAI PENGARUH KUALITAS PRODUK, HARGA, KUALITAS LAYANAN, DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS GAWAI MENGGUNAKAN ANALISIS REGRESI LINEAR BERGANDA DAN METODE AHP (STUDI KASUS: DAZZLE (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/782901
is volatile version of: http://digilib.uin-suka.ac.id/id/document/782901
issmall thumbnail version of: http://digilib.uin-suka.ac.id/id/document/782901
has file: small.jpg
has part: small.jpg

https://digilib.uin-suka.ac.id/id/eprint/51414/
title: HTML Summary of #51414 PERBANDINGAN PERSEPSI KONSUMEN DAN MANAJEMEN MENGENAI PENGARUH KUALITAS PRODUK, HARGA, KUALITAS LAYANAN, DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS GAWAI MENGGUNAKAN ANALISIS REGRESI LINEAR BERGANDA DAN METODE AHP (STUDI KASUS: DAZZLE
format: text/html
primary topic: http://digilib.uin-suka.ac.id/id/eprint/51414

Tehnik Industri
type: Concept

Manajemen Perusahaan
type: Concept