eprintid: 51648
rev_number: 12
eprint_status: archive
userid: 12460
dir: disk0/00/05/16/48
datestamp: 2022-07-04 04:49:05
lastmod: 2022-07-04 04:49:05
status_changed: 2022-07-04 04:49:05
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Melati Rahmayuli, NIM.: 18104090009
title: STRATEGI DIGITAL MARKETING SEBAGAI SARANA PENINGKATAN PROMOSI PONDOK PESANTREN
(STUDI KASUS PONDOK PESANTREN AL-MUNAWWIR KRAPYAK)
ispublished: pub
subjects: met_pemb
subjects: pon_pes
subjects: sb_Pemasaran
divisions: jur_kis2
full_text_status: restricted
keywords: Strategi Pemasaran, Digital Marketing, Pondok Pesantren Al-Munawwir Krapyak
note: Pembimbing: Dr. Ahmad Arifi, M.Ag.
abstract: The marketing management of Islamic boarding schools aims to market Islamic boarding schools to the public and convince people to want to study at Islamic boarding schools. This study describes how the marketing strategy of Islamic boarding schools with the use of digital media. This study uses a descriptive qualitative method. Informants or resource persons from this research are: Deputy Chair 2, Coordinator of the Media Team, Coordinator of the Public Relations Team and Santri Pondok Pesantren Al-Munawwir Krapyak. This study uses data collection techniques in the form of observation, interviews and documentation. Data analysis was carried out by means of data reduction, display and drawing conclusions. Meanwhile, the data validity technique was carried out by means of source triangulation and technical triangulation.
Based on the results of the research, it can be concluded that: First, product: includes good service, an organized education system, and a well-known reputation. Price: the price that must be paid by the customer for education services, Place: the condition and building of the Islamic boarding school. Promotion: distribution of brochures, use of social media, procurement of activities and through alumni networks. People: The human resources involved in marketing Islamic boarding schools are the media team. Physical evidence: the environment, facilities, and buildings that exist in educational institutions. Process: services offered to service users. Second, Al-Munawwir Krapyak Islamic Boarding School conducts digital marketing by utilizing digital media such as websites and social media platforms such as instagram, facebook, twitter, and youtube. Third, all marketing activities carried out by the media team certainly experience support and obstacles. So far, to face the obstacles encountered, the media team is always trying to find a way out so that the marketing of Islamic boarding schools can continue to run well
date: 2022-06-06
date_type: published
pages: 173
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU TARBIYAH DAN KEGURUAN
thesis_type: skripsi
thesis_name: other
citation:   Melati Rahmayuli, NIM.: 18104090009  (2022) STRATEGI DIGITAL MARKETING SEBAGAI SARANA PENINGKATAN PROMOSI PONDOK PESANTREN (STUDI KASUS PONDOK PESANTREN AL-MUNAWWIR KRAPYAK).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/51648/1/18104090009_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/51648/2/18104090009_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf