@phdthesis{digilib51987,
           month = {May},
           title = {STRATEGI BRANDING DINAS KEBUDAYAAN DAN PARIWISATA KOTA BANYUWANGI
(Kota Banyuwangi Sebagai Kota Festival Terbaik Indonesia)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 15730028 Kusnia},
            year = {2022},
            note = {Pembimbing : Lukman Nusa, M.I.Kom.},
        keywords = {Branding Strategy, City of festival, Festival Banyuwangi, Tourism.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/51987/},
        abstract = {The research was conducted at the Banyuwangi Regency Culture and
Tourism Office. The aspect studied in this study is the branding strategy carried
out with the Festival so that Banyuwangi is appreciated to become the best
festival city in Indonesia. The method used in this research is descriptive
qualitative method, data collected by interview technique, and observation, then
the data is collected by data analysis technique. The subject of the research was
the Banyuwangi Regency Culture and Tourism Office. The purpose of this study
was to determine the branding strategy of the Banyuwangi Culture and Tourism
Office as the Best Festival City in Indonesia. The research that the department
used festival as a Branding Strategy which consists of 3 stages, namely Brand
Positioning, Brand Identity, and Brand Personality. The festival is an event that is
very unique to the culture in society. Furthermore, holding the festival will
improve organization, develop leadership, build networks with other parties,
which are currently being developed as tourist objects or attractions.}
}