TY  - THES
N1  - Pembimbing : Dr.Diah Ajeng Purwani, M.Si
ID  - digilib51989
UR  - https://digilib.uin-suka.ac.id/id/eprint/51989/
A1  - Lucky Ayu Ria Septiana, NIM.:  15730022
Y1  - 2022/06/02/
N2  - This research purposes to discuss about the Pitpaganda ads space's creativity
strategies in advertising ?Festival Kebudayaan Yogyakarta? 2019. Creativity in
advertising
This research uses creativity in advertising theory of Robert E. Smith and
Xiaojing Yang with descriptive qualitative research method. The data validity
method is triangulation of data sources from advertising practitioners. The data
validity method is intended to cross-validation and compare data to obtain the
strengths and weaknesses of the strategies.
The results shows that 1) strategies of Pitpaganda's space contains five elements
or variables of creativity, that are creativity in communication process, creativity
in management process, creativity as a social process, creativity as a process
group, and creativity as personal processes; 2) Pitpaganda?s management
process still does not fully fulfill the orderly, systematic, and structured
organizational content, because the agency prefers a flexible and free system; 3)
the results of the data triangulation indicate that Pitpaganda has fulfilled
creativity in media and creativity in processing messages, however, it is not yet at
the level of creativity in organization budgeting; 4) from the results of
triangulation, Pitpaganda's creativity strategy in management process can be
used as an evaluation as a recommendation to advertise in the long run.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Advertising Strategies
KW  -  Creativity In Ads
KW  -  Pitpaganda
KW  -  Outdoor Ads
KW  -  FKY
M1  - skripsi
TI  - STRATEGI KREATIF RUANG IKLAN PITPAGANDA DALAM
MENGIKLANKAN AGENDA FESTIVAL KEBUDAYAAN
YOGYAKARTA TAHUN 2019
AV  - restricted
EP  - 171
ER  -