%0 Thesis
%9 Skripsi
%A Gita Novia Putri, NIM.: 14730021
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2019
%F digilib:52042
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Digital Destination Pasar Kakilangit, Communication Planning  Strategy, Promotion.
%P 140
%T STRATEGI PERENCANAAN KOMUNIKASI KOMUNITAS GENERASI  PESONA INDONESIA JOGJA DALAM MEMPROMOSIKAN  DESTINASI DIGITAL  (STUDI DESKRIPTIF KUALITATIF PADA WISATA PASAR KAKILANGIT)
%U https://digilib.uin-suka.ac.id/id/eprint/52042/
%X Indonesia has a lot of potential for tourism, one of them is Special Region  of Yogyakarta. However, the infrastructure provision along with the promotion  of the tourism site is still weak. The Generation of Indonesian Enchantment in  Jogja Community (Komunitas Generasi Pesona Indonesia Jogja) feels the need  to take a role in this problem by developing and promoting a Digital Destination  such as Pasar Kakilangit. The purpose of this research is to find out how the  communication planning strategy of the Generation of Indonesian Enchantment  in Jogja promotes Pasar Kakilangit by using four indicators of Communication  Planning Strategy by Cangara, these are: Establishing the communicators,  setting the target audience, composing the messages, and selecting the  communication channels. The method of this research is descriptive qualitative.  The subject of the research was selected by using purposive sampling technique,  while the data collection uses the interview method, observation and  documentation. After the data will be collected, it will be reduced, presented and  then conclusions will be drawn. From the research that has been done, it is  known that the Generation of Indonesian Enchantment in Jogja Community has  made numerous efforts in developing and promoting Pasar Kakilangit, starting  with making a selection of the communicators, determining the audiences,  composing the messages, and followed by the selection of media or  communication channels.
%Z Pembimbing: Rika Lusri Virga, S.IP., M.A