eprintid: 52042
rev_number: 12
eprint_status: archive
userid: 12460
dir: disk0/00/05/20/42
datestamp: 2022-07-15 02:17:15
lastmod: 2022-07-15 02:17:15
status_changed: 2022-07-15 02:17:15
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Gita Novia Putri, NIM.: 14730021
title: STRATEGI PERENCANAAN KOMUNIKASI KOMUNITAS GENERASI
PESONA INDONESIA JOGJA DALAM MEMPROMOSIKAN
DESTINASI DIGITAL
(STUDI DESKRIPTIF KUALITATIF PADA WISATA PASAR KAKILANGIT)
ispublished: pub
subjects: _industri_pariwisata
subjects: kom_sos
subjects: org_mas
divisions: jur_ikom
full_text_status: restricted
keywords: Digital Destination Pasar Kakilangit, Communication Planning
Strategy, Promotion.
note: Pembimbing: Rika Lusri Virga, S.IP., M.A
abstract: Indonesia has a lot of potential for tourism, one of them is Special Region
of Yogyakarta. However, the infrastructure provision along with the promotion
of the tourism site is still weak. The Generation of Indonesian Enchantment in
Jogja Community (Komunitas Generasi Pesona Indonesia Jogja) feels the need
to take a role in this problem by developing and promoting a Digital Destination
such as Pasar Kakilangit. The purpose of this research is to find out how the
communication planning strategy of the Generation of Indonesian Enchantment
in Jogja promotes Pasar Kakilangit by using four indicators of Communication
Planning Strategy by Cangara, these are: Establishing the communicators,
setting the target audience, composing the messages, and selecting the
communication channels. The method of this research is descriptive qualitative.
The subject of the research was selected by using purposive sampling technique,
while the data collection uses the interview method, observation and
documentation. After the data will be collected, it will be reduced, presented and
then conclusions will be drawn. From the research that has been done, it is
known that the Generation of Indonesian Enchantment in Jogja Community has
made numerous efforts in developing and promoting Pasar Kakilangit, starting
with making a selection of the communicators, determining the audiences,
composing the messages, and followed by the selection of media or
communication channels.
date: 2019-01-14
date_type: published
pages: 140
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Gita Novia Putri, NIM.: 14730021  (2019) STRATEGI PERENCANAAN KOMUNIKASI KOMUNITAS GENERASI PESONA INDONESIA JOGJA DALAM MEMPROMOSIKAN DESTINASI DIGITAL (STUDI DESKRIPTIF KUALITATIF PADA WISATA PASAR KAKILANGIT).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/52042/1/14730021_BAB%20I_BAB_TERAKHIR_DAFTAR_PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/52042/2/14730021_BAB%20II_S.D._SEBELUM_BAB_TERAKHIR.pdf