eprintid: 5301
rev_number: 28
eprint_status: archive
userid: 82
dir: disk0/00/00/53/01
datestamp: 2013-03-26 08:40:17
lastmod: 2016-12-15 03:53:28
status_changed: 2012-05-04 16:47:46
type: thesis
metadata_visibility: show
creators_name: NIHAYATUL MARDIYAH - NIM. 06730026,  
title: PENGARUH BRAND AMBASSADOR TERHADAP BRAND IMAGE SABUN LUX
(Studi di Pondok Pesantren wahid Hasyim Yogyakarta)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: brand ambassador, brand image sabun lux
note: Pembimbing: Dra. Hj. Marfu'ah Sri Sanityastuti, M.Si,
abstract: Number of similar consumer products that are in the market, the competition is increasingly tight product. The producers of consumer share in certain segments. Woman is one of the targeted segment producers, therefore many manufacturers use the brand ambassador for strengthening the brand image that has been ingrained in the minds of consumers. One of the products ynag using these strategies is  quot;Lux soap. quot; This study investigated the influence of brand image, brand ambassador for Lux soap in Pondok Pesantren Wahid Hasyim Yogyakarta. The purpose of this study is to determine whether there is influence of brand image, brand ambassador for Lux soap. The sample in this study is 107, the sampling technique is determined by random sample. Research hypothesis is Ho: The brand ambassador is not significantly influence brand image lux soap at Pondok Pesantren Wahid Hasyim Yogyakarta. Ha: The brand ambassador significantly influence brand image lux soap at Pondok Pesantren Wahid Hasyim Yogyakarta. 
The analytical method used is the regresion linier and using rhotabel test with significance level  amp;#945; = 5%, and by using SPSS version 11:05. 
The results obtained by regression analysis of R square value of 0.320 That means brand ambassador could explain the contribution of influence on brand image of product variations beauty soap Lux at 32 % and the balance of 68% is explained by factors other than brand ambassador. Results of t test showed t value of 7,027 and significance value of 0.000. T table value of 1.658 known. Therefore, the value t count   t table, it can be concluded that there are significant brand ambassador for Lux beauty soap brand image. Meanwhile, the significant value of 0.000 (  0,05) confirmed that the effect given by the brand ambassador of Lux beauty soap brand image is significant (real). 
date: 2011-01-18
date_type: published
institution: UIN Sunan Kalijaga Yogyakarta
department: Fakultas Ishum
thesis_type: skripsi
thesis_name: other
refereed: TRUE
referencetext: 	update terakhir : 2011-01-18 11:53:06 ; 
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citation:   NIHAYATUL MARDIYAH - NIM. 06730026,   (2011) PENGARUH BRAND AMBASSADOR TERHADAP BRAND IMAGE SABUN LUX (Studi di Pondok Pesantren wahid Hasyim Yogyakarta).  Skripsi thesis, UIN Sunan Kalijaga Yogyakarta.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/5301/1/BAB%20I%2CIV%2C%20DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/5301/2/BAB%20II%2CIII.pdf