TY - THES N1 - Pembimbing: Khoiro Ummatin, S.Ag., M.Si. ID - digilib53118 UR - https://digilib.uin-suka.ac.id/id/eprint/53118/ A1 - Ardi Suisro, NIM.: 18102010030 Y1 - 2022/08/25/ N2 - This research discusses the techniques and style of humor of da'wah sketch on Atok Labu's Youtube channel on episode "Yatim Yang Terzalimi". This research uses a descriptive qualitative approach with Levi-strauss?s narrative method of analysist. The data taken are in the form of humor elements which are then analyzed according to Berger's humors perspective. After that, it is then determined the styles of humor that appear according to the context, and the intention of the humor techniques that have been discovered. The humor technique of this dakwah sketch is formed through the four elements of Berger's humor formation with details of language elements with seven dimensions that appear then two dimensional logic elements that appear. Then for the identity element with three dimensions that appear. and for the action element, there is only one dimension that appears, ?the scene? element. Then the most dominant style of humor of this dakwah sketch is the affiliative humor style. PB - UIN SUNAN KALIJAGA YOGYAKARTA KW - Humor Dakwah KW - Atok Labu KW - Teknik Humor KW - Gaya Humor M1 - skripsi TI - ANALISIS TEKNIK DAN GAYA HUMOR SKETSA DAKWAH CHANNEL YOUTUBE ATOK LABU EPISODE YATIM YANG TERZALIMI AV - restricted EP - 91 ER -