eprintid: 53134
rev_number: 11
eprint_status: archive
userid: 12243
dir: disk0/00/05/31/34
datestamp: 2022-09-16 08:44:26
lastmod: 2022-09-16 08:44:26
status_changed: 2022-09-16 08:44:26
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Burhanuddin Shidqi Hasbullah, NIM.: 18107030080
title: PENGARUH PROMOSI WISATA ALAM DI INSTAGRAM
@EXPLOREJOGJA TERHADAP MINAT KUNJUNG
WISATAWAN KE DESTINASI WISATA
DI YOGYAKARTA
ispublished: pub
subjects: I
subjects: kom_bud
divisions: jur_ikom
full_text_status: restricted
keywords: media sosial; visiting interests, tourists; AIDA; Instagram
note: Pembimbing: Dr. Yani Tri Wijayanti, S.Sos., M.Si.
abstract: This study aims to determine the effect of nature tourism content on Instagram
@explorejogja using AIDA marketing aspects on the interest of tourists visiting tourist
destinations in Yogyakarta. this research uses descriptive quantitative research. The
sampling technique used purposive sampling technique with a total sample of 100
people. The sample from this study is a follower of the @explorejogja account and likes
@explorejogja’s uploads at least 20 times. Data collection methods are questionnaires
and interviews. Measurement of data using likert scale with four answer choices. Data
analysis using simple linear regression test. The result of the determination coefficient
test is 0,604, which means that the variation in the content of natural tourism in
@explorejogja can explain the variation in the interest of tourists visiting Yogyakarta
by 60,4%. The results of the correlation test are 0,780 which shows that the level of the
relationship between the variable content of nature tourism in @explorejogja and the
interest of visiting tourists is strong and unidirectional. The desire indicator is the
lowest variable X indicator. Product utilization indicator is the lowest Y variable
indicator. Based on the results of the study, it shows that !! is accepted, so it can be
concluded that there is a significant influence of the nature tourism content in
@explorejogja on the interest of tourists visiting natural tourism destinations in
Yogyakarta.
date: 2022-07-21
date_type: published
pages: 152
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Burhanuddin Shidqi Hasbullah, NIM.: 18107030080  (2022) PENGARUH PROMOSI WISATA ALAM DI INSTAGRAM @EXPLOREJOGJA TERHADAP MINAT KUNJUNG WISATAWAN KE DESTINASI WISATA DI YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/53134/1/18107030080_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/53134/2/18107030080_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf