TY - THES N1 - Pembimbing : Yanti Dwi Astuti, S.Sos.I, MA. ID - digilib53139 UR - https://digilib.uin-suka.ac.id/id/eprint/53139/ A1 - Bagas Yoga Iga Kusuma, NIM.: 17107030045 Y1 - 2022/08/14/ N2 - The pandemic have an impact on people's lifes in general, which have an impact on the Synchronize Festival music event. By mastering and with the help of technological developments, the Synchronize Festival takes steps to continue to hold its concert events in 2020 but through Live Streaming or virtual concerts. New Media theory helps someone to observe a development of digital technology. This research was conducted to measure the effectiveness of the YouTube platform as a media for the Synchronize 2020 virtual concert during the pandemic. The sample of this research was taken through probability sampling technique. The results that have been obtained are calculated by the average score value. Based on the analysis of the average score, it is known that the average score from the results of research that has been conducted on the Subscribers of the Wine Orang Tua YouTube channel, it can be concluded that the Wine Orang Tua YouTube channel is considered effective as a media for the Synchronize Festival 2020 virtual concert during the pandemic with an average score of an average of 3.93 PB - UIN SUNAN KALIJAGA YOGYAKARTA KW - YouTube platform KW - concert virtual media M1 - skripsi TI - EFEKTIVITAS YOUTUBE SEBAGAI MEDIA KONSER VIRTUAL SYNCHRONIZE DI MASA PANDEMI ( Survey Subscribers Channel YouTube Anggur Orang Tua ) AV - restricted EP - 112 ER -