TY  - THES
N1  - Pembimbing : Dr. Bono Setyo, M.Si.
ID  - digilib53200
UR  - https://digilib.uin-suka.ac.id/id/eprint/53200/
A1  - Aisyah Anggun Wijareni, NIM.: 17107030147
Y1  - 2022/06/23/
N2  - This research aims to provide an overview of personal branding carried out in the digital era, one of which is through Instagram. Personal branding is a self-reflection that includes the values and personality of the self that gives rise to a positive or negative response to others. This research is about personal branding through Instagram which is shown by Mila Rosinta as a career woman. This research discusses whether there is personal branding in @milarosinta account in accordance with the 8 concepts of personal branding by peter montoya Mila Rosinta is a dancer, choreographer, founder of Mila Art Dance School, and a mother of 2 children. This study uses quantitative content analysis using the theory of 8 Laws Personal Branding by Peter Montoya. This study aims to determine the personal branding shown by Mila Rosinta and the dominant personal branding on the Instagram account of @milarosinta. This study analyzes 66 posts on the Instagram account of @milarosinta from January-March 2021. In the results of the 66 research posts, there are 54 posts on Instagram that show 8 Laws Personal Branding by Peter Montoya. In Mila's Instagram post, the Specialization on personal branding is the most frequently featured on Instagram @milarosinta.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Personal Branding
KW  -  Social Media
KW  -  Instagram
KW  -  Analisis Isi
M1  - skripsi
TI  - Analisis Isi Virtual Personal Branding Mila Rosinta Sebagai Wanita Karier Melalui Akun Instagram @milarosinta
AV  - restricted
EP  - 142
ER  -