eprintid: 53200
rev_number: 8
eprint_status: archive
userid: 12241
dir: disk0/00/05/32/00
datestamp: 2022-09-22 06:56:07
lastmod: 2022-09-22 06:56:07
status_changed: 2022-09-22 06:56:07
type: thesis
metadata_visibility: show
contact_email: sophanshofwan@gmail.com
creators_name: Aisyah Anggun Wijareni, NIM.: 17107030147
title: Analisis Isi Virtual Personal Branding Mila Rosinta Sebagai Wanita Karier Melalui Akun Instagram @milarosinta
ispublished: pub
subjects: komunikasi
divisions: jur_ikom
full_text_status: restricted
keywords: Personal Branding, Social Media, Instagram, Analisis Isi
note: Pembimbing : Dr. Bono Setyo, M.Si.
abstract: This research aims to provide an overview of personal branding carried out in the digital era, one of which is through Instagram. Personal branding is a self-reflection that includes the values and personality of the self that gives rise to a positive or negative response to others. This research is about personal branding through Instagram which is shown by Mila Rosinta as a career woman. This research discusses whether there is personal branding in @milarosinta account in accordance with the 8 concepts of personal branding by peter montoya Mila Rosinta is a dancer, choreographer, founder of Mila Art Dance School, and a mother of 2 children. This study uses quantitative content analysis using the theory of 8 Laws Personal Branding by Peter Montoya. This study aims to determine the personal branding shown by Mila Rosinta and the dominant personal branding on the Instagram account of @milarosinta. This study analyzes 66 posts on the Instagram account of @milarosinta from January-March 2021. In the results of the 66 research posts, there are 54 posts on Instagram that show 8 Laws Personal Branding by Peter Montoya. In Mila's Instagram post, the Specialization on personal branding is the most frequently featured on Instagram @milarosinta.
date: 2022-06-23
date_type: published
pages: 142
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Aisyah Anggun Wijareni, NIM.: 17107030147  (2022) Analisis Isi Virtual Personal Branding Mila Rosinta Sebagai Wanita Karier Melalui Akun Instagram @milarosinta.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/53200/1/17107030147_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/53200/2/17107030147_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf