relation: https://digilib.uin-suka.ac.id/id/eprint/53343/
title: BAURAN PROMOSI DINAS PARIWISATA KABUPATEN WONOSOBO DI MASA PANDEMI COVID-19 DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN
creator: Achmad Alfain A, NIM.: 18107030111
subject: Industri Pariwisata
subject: Komunikasi Sosial
description: Since the outbreak of the COVID-19 virus in Indonesia, it has had a major  impact on all areas of life, one of which is related to tourism. the spread of the  covid-19 virus has reduced the number of tourists visiting Indonesia,  especially in the Wonosobo district. This study aims to determine the  marketing communication strategy of the Wonosobo Regency Tourism Office  in increasing the number of tourist visits in the midst of the covid-19  pandemic. The theory used in this research is the Promotion mix Marketing  Communication Theory, and also the Theory of Social media used. The  research method used is descriptive qualitative research method. The method  of collecting data in this research is in-depth interviews with parties, as well  as conducting observations and documentation. The results showed that the  Wonosobo Regency Tourism Office carried out a strategy in attracting the  number of tourist visits, namely by determining the audience, determining  communication objectives, designing messages, choosing communication  channels, and making decisions on the promotion mix. The communication  media used are advertising, sales promotion, personal selling, public relations  and direct marketing, and word of mouth marketing. In addition, the  Department of Tourism considers marketing communication media through  social media as the most effective marketing communication media and has a  great influence in promoting the marketing of a tourist spot, especially for  tourist attractions in Wonosobo Regency.
date: 2022-08-15
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/53343/1/18107030111_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/53343/2/18107030111_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Achmad Alfain A, NIM.: 18107030111  (2022) BAURAN PROMOSI DINAS PARIWISATA KABUPATEN WONOSOBO DI MASA PANDEMI COVID-19 DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.