eprintid: 53343
rev_number: 11
eprint_status: archive
userid: 12460
dir: disk0/00/05/33/43
datestamp: 2022-09-22 04:18:01
lastmod: 2022-09-22 04:18:01
status_changed: 2022-09-22 04:18:01
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Achmad Alfain A, NIM.: 18107030111
title: BAURAN PROMOSI DINAS PARIWISATA KABUPATEN WONOSOBO DI MASA PANDEMI COVID-19 DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN
ispublished: pub
subjects: _industri_pariwisata
subjects: kom_sos
divisions: jur_ikom
full_text_status: restricted
keywords: Tourism, Covid-19, Marketing Communication Strategy, Social
Media Wonosobo District Tourism Office
note: Pembimbing: Dr. Diah Ajeng Purwani, S.Sos, M.Si
abstract: Since the outbreak of the COVID-19 virus in Indonesia, it has had a major
impact on all areas of life, one of which is related to tourism. the spread of the
covid-19 virus has reduced the number of tourists visiting Indonesia,
especially in the Wonosobo district. This study aims to determine the
marketing communication strategy of the Wonosobo Regency Tourism Office
in increasing the number of tourist visits in the midst of the covid-19
pandemic. The theory used in this research is the Promotion mix Marketing
Communication Theory, and also the Theory of Social media used. The
research method used is descriptive qualitative research method. The method
of collecting data in this research is in-depth interviews with parties, as well
as conducting observations and documentation. The results showed that the
Wonosobo Regency Tourism Office carried out a strategy in attracting the
number of tourist visits, namely by determining the audience, determining
communication objectives, designing messages, choosing communication
channels, and making decisions on the promotion mix. The communication
media used are advertising, sales promotion, personal selling, public relations
and direct marketing, and word of mouth marketing. In addition, the
Department of Tourism considers marketing communication media through
social media as the most effective marketing communication media and has a
great influence in promoting the marketing of a tourist spot, especially for
tourist attractions in Wonosobo Regency.
date: 2022-08-15
date_type: published
pages: 129
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Achmad Alfain A, NIM.: 18107030111  (2022) BAURAN PROMOSI DINAS PARIWISATA KABUPATEN WONOSOBO DI MASA PANDEMI COVID-19 DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/53343/1/18107030111_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/53343/2/18107030111_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf