@phdthesis{digilib54090,
           month = {August},
           title = {STRATEGI DAKWAH RADIO PERSADA 97,2 FM SUNAN DRAJAT DALAM MENGEMAS PROGRAM IHYA' ULUMUDDIN (KITAB KUNING)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.:15210011 Nuzulul Khumaidi},
            year = {2022},
            note = {Pembimbing: Drs. Hj. Evi Septiani TH, M.Si},
        keywords = {Media Massa Radio, Strategi Dakwah, Radio Persada},
             url = {https://digilib.uin-suka.ac.id/id/eprint/54090/},
        abstract = {Currently, information media can be accessed through various kinds of sophisticated communication tools. Radio as an effective medium in conveying information in everyday life, radio can also be called as a mind-altering device, it means that radio is considered as a place that can accommodate people's needs, like information, knowledge, and entertainment, like music or words that entertain the listeners. Persada FM radio is very well felt by the public and has become the pleasure of the wider community in the study of Ihya 'Ulumuddin (Yellow Book) broadcast program delivered by K. H. Abdul Ghofur, which until now is still widely listened to by the public, and have strategic steps in preaching or teaching Ihya 'Ulumuddin (Yellow Book) through Persada FM radio broadcasts in the study of Ihya' Ulumuddin program which is still running until now.
The focus of this research is how the Da'wah Strategy of Persada 97.2 FM of Sunan Drajat Radio in packaging the Ihya' Ulumuddin (Yellow Book) Program, with the aim of this research is to find the Da'wah Strategy used by Persada 97.2 FM of Sunan Drajat Radio in packaging the Ihya' Ulumuddin Program (Yellow Book). The theory that is used in this research is a da'wah strategy about the principles of da'wah strategy. The research method that is used is descriptive qualitative and data collection techniques using observation, interview and documentation techniques, then the data analysis process is carried out to present the data and make withdrawals.
Based on the results of the research that the authors obtained, that the da'wah strategy carried out by persada 97.2 FM radio in packaging the Ihya 'Ulumuddin program was in accordance with the basic da'wah strategy. From planning to implementation. And with the strategies used to get the results in accordance with the planned. The da'wah strategy used in packaging the Ihya 'Ulumuddin program on persada 97.2 FM radio is by linking the effectiveness of time in its broadcast, optimizing the role of kyai or religious leaders and the relevance of da'wah messages that adapt to community problems.}
}