%0 Thesis
%9 Skripsi
%A Nurul Millatin Naufah, NIM.:15710087
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2022
%F digilib:54161
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Regulasi Diri, Pembelian Impulsif, Produk Skincare, Mahasiswa
%P 175
%T HUBUNGAN ANTARA REGULASI DIRI DAN PEMBELIAN IMPULSIF TERHADAP PRODUK SKINCARE PADA MAHASISWA
%U https://digilib.uin-suka.ac.id/id/eprint/54161/
%X This study aims to determine the relationship between self-regulation and impulsive buying of skincare products in college students. The subjects of this research are active students of UIN Sunan Kalijaga Yogyakarta. This research is a quantitative research using a sampling technique in the form of accidental sampling. There were 137 students of UIN Sunan Kalijaga Yogyakarta who were involved in this research. Data were collected using a self-regulation scale which has an alpha coefficient of 0.889 and an impulse buying scale with an alpha coefficient of 0.835. The statistical analysis technique used is a simple regression analysis technique. The results of the analysis show that there is a significant relationship between self-regulation and impulsive buying of skimcare products for students with a significance value of 0.001 (p <0.05) and an R2 coefficient of 0.11.
%Z Pembimbing: Denisa Apriliawati, S.Psi., M. Res.