TY  - THES
N1  - Pembimbing: Lukman Nusa, M.I.Kom
ID  - digilib54168
UR  - https://digilib.uin-suka.ac.id/id/eprint/54168/
A1  - Ahmad Danu Prasetiya, NIM.: 15730082
Y1  - 2022/06/09/
N2  - COVID-19 is a pandemic that is currently still a common enemy for the citizens of the world. Many citizens of the world from several countries have become victims of the ferocity of COVID-19, including one in Indonesia. To overcome this problem, the central government has given directions to local governments to immediately make various efforts to suppress the increasingly wide spread of COVID-19.
Public Relations Jogja utilizes Instagram social media as a medium to disseminate information regarding the COVID-19 pandemic to all people of Jogja. Departing from here, researchers are interested in researching how to implement persuasive communication strategies carried out by Instagram Public Relations account managers in disseminating the COVID-19 pandemic. In this study, the theory used is the theory of persuasive communication strategy proposed by Melvin L. De Fleur and Sandra J. Ball-Rokeach. The research method used by the researcher is descriptive qualitative research.
From this research, it was found that Public Relations managers apply persuasive communication strategies and package their content according to the characteristics of the theory proposed by Melvin L. De Fleur and Sandra J. Ball-Rokeach.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Communication Strategy
KW  -  Persuasive Communication Strategy
KW  -  Persuasive Communication
KW  -  New Media
M1  - skripsi
TI  - STRATEGI KOMUNIKASI PERSUASIF  PENGELOLA AKUN INSTAGRAM HUMAS JOGJA  DALAM MELAKUKAN SOSIALISASI PANDEMI COVID-19  (STUDI DESKRIPTIF PADA HUMAS DIY  TERKAIT AKUN INSTAGRAM @HUMASJOGJA)
AV  - restricted
EP  - 101
ER  -