%0 Thesis
%9 Skripsi
%A Mirna Jullyonedini Nasela, NIM.: 15730130
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2022
%F digilib:54175
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Self Healing, @Pishiyoga, Instagram, Reception Analysis
%P 131
%T RESEPSI KHALAYAK PADA UNGGAHAN MEDITASI SELF HEALING DI KALANGAN GENERASI MILENIAL (STUDI DESKRIPTIF KUALITATIF PADA FOLLOWERS AKUN INSTAGRAM @PISHIYOGA)
%U https://digilib.uin-suka.ac.id/id/eprint/54175/
%X Meditation is one of the self healing modalities that popular among millenials  nowaday. The practice of self healing meditation could help people to decrease  stress, and help them to heal themself physically or mentally. During pandemic,  there’s one account that consistently shared about self healing meditation,  @Pishiyoga. @Pishiyoga’s account was being liked by the millenials because its  simpliness, humbleness and easy to understand language. Although this account  reach many followers in short time, and had many positive feedbacks, there’s also  people who still doubt and had negative stigma about meditation practice.  Meditation in Indonesia is still considered as mystical or considered as certain  religion practice for some people. Those differences make self healing meditation  contents received differently by @Pishiyoga’s millenial followers. The followers,  as audience, can give various meaning to the self healing meditation and adopt it  and their daily life.  This research was aimed to describe audience reception of self healing meditation  content on Instagram. This research using reception analysis Stuart Hall’s  encoding-decoding. The type of the study was qualitative and focusing to the  decoding of audience from perception, thought, and interpretation. The data  obtained from in-depth interview with the millenial followers of @Pishiyoga’s  Instagram as informant of this research. The informant was divided into three  meaning positions, these are Dominant Reading, Negotiated Reading and  Oppositional Reading.  The result of this study showed that most of the informants were in the Dominant  Reading. There were also informants who in Negotiated Reading. The different position  of informants could happened because of the experience and environment factors.
%Z Pembimbing: Lukman Nusa, M.I.Kom