%A NIM.: 18107030040 Nida Ayu Salsabila
%O Pembimbing: Dr. Diah Ajeng Purwani, S.Sos., M.Si
%T STRATEGI CYBER PUBLIC RELATIONS KANTOR POS YOGYAKARTA MELALUI PROGRAM ‘AKHLAK ACTIVATION’
%X The speed of the technology world demands public relations to move in the
digital world. The existence of the internet supports innovation in public relations
practices at Yogyakarta Post Office. This study aims to analyze cyber public
relations strategies through the AKHLAK program to build rapport with the public
for the creating corporate relations, reputation, and relevance. This study used
qualitative methods by describing data collected through interviews with Kantor
Pos Yogyakarta staff, observations, and documentation. The study result shows that
using social media, online publications, and online communities is a strategic step
for the Yogyakarta Post Office in implementing cyber public relations practices
through the disseminating of informative content. The existence of a special division
of public relations in the function of the assembly has a significant significance
because the management of cyber public relations activities requires special
expertise. The concept of two-way communication with the public was also
emphasized to form relationships, reputations, and relevance for the Yogyakarta
Post Office to survive in the digital age.
%K publikasi online; komunitas online; cyber public relations; social media
%D 2022
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib54443