TY  - THES
N1  - Pembimbing: Fatma Dian Pratiwi, M.Si
ID  - digilib54562
UR  - https://digilib.uin-suka.ac.id/id/eprint/54562/
A1  - Erlinda Erningtyas, NIM.: 09730080
Y1  - 2013/07/01/
N2  - The advertising cosmetic of man is an interesting phenomenon about how
stole the attention of many viewers. Such ads has becomed commonplace and not
a taboo for we see everyday. Even the presence provides tremendous effect,
namely an increase in the purchase of men's cosmetic products. It was all simply
because of the success of the efforts undertaken construction advertising agencies.
The construction created a new reality through media imagery. Imaging was
formed solely for a profit of the company that issued the advertisement.
This study was descriptive qualitative research is aimed to determine the
construction of masculinity in advertising vaseline download version of Vaseline
Men Face Moisturizer Sinathriya Darius. Used to analyze the construction of the
theory of semiotic analysis Ferdinad de Saussure. Sources of data obtained from
ad Vaseline Men Face Moisturizer Vaseline Men version Sinathriya Darius.
From the research that has been conducted found that, Ads Vaseline Men
Face Moisturizer position men as sexual objects. That created a new reality
through the construction of semiotics. The new reality of man as a highly
aggressive imaged at once sensitive, combines elements of strength, as well as
sensitivity. With a visual marker of a man taking care of himself, a man in the
mirror, trying to look attractive, stylish well-dressed, etc.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Vaseline Men
KW  -  Construction of advertising
KW  -  Semiotic
M1  - skripsi
TI  - KONSTRUKSI IKLAN ATAS MASKULINITAS
(ANALISIS SEMIOTIKA IKLAN TELEVISI VASELINE MEN VERSI VASELINE MEN FACE MOISTURIZER DARIUS
SINATHRIYA)
AV  - restricted
EP  - 118
ER  -