TY  - THES
N1  - Pembimbing: Drs. Siantari Rihartono, M.Si,
ID  - digilib54566
UR  - https://digilib.uin-suka.ac.id/id/eprint/54566/
A1  - Mufid Salim, NIM.: 09730056
Y1  - 2013/06/21/
N2  - A company is required not only provide jobs and pay taxes, but also
must be able to be a good neighbor with a reciprocal relationship with the
community, as well as play a role in improving the welfare of the community
through various community development programs. Relationship between the
company and the community then opened the activity of corporate social
responsibility. Sustainability of the company can be influenced by how the
company manages its social responsibility to the communities where it operates
and build a good communication to them. So that, the community relations
activities are part of the public relations activities.
This research which entitled "Community Relations Stage in CSR
activity of Environmental Conservation" (Descriptive Qualitative Study of
CSR Activity of PT Djarum in environment conservation on Mount Muria,
Kudus) discuss about the Defining the Problem Stage, Planning and
Programming Stage, Taking Action and Communication Stage, and Evaluating
The Program Stage of Konservasi Lereng Muria activity.
This research also discuss how the PT Djarum efforts in building
relationships and communication with the Kudus society, students, and local
community that living in the area of Mount Muria, Kudus, Central Java.
Konservasi Lereng Muria is PT Djarum's activity in Corporate Social
Responsibility that directed to answer the problem of local community based
on environment damage in Mount Muria. In this environment conservation
program, PT Djarum involving students and the local community of Mount
Muria to plant productive tree in some critical areas in Mount Muria, Kudus,
Central Java.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Community Relations
KW  -  Corporate Social Responsibility
KW  - 
Environmental Conservation
KW  -  Strategic Planning Program
M1  - skripsi
TI  - TAHAPAN COMMUNITY RELATIONS DALAM KEGIATAN CSR KONSERVASI LINGKUNGAN (STUDI DESKRIPTIF KUALITATIF KEGIATAN CSR PT DJARUM PADA KONSERVASI LERENG GUNUNG MURIA KABUPATEN KUDUS)
AV  - restricted
EP  - 290
ER  -