eprintid: 54569
rev_number: 11
eprint_status: archive
userid: 12460
dir: disk0/00/05/45/69
datestamp: 2022-10-27 04:26:57
lastmod: 2022-10-27 04:26:57
status_changed: 2022-10-27 04:26:57
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Murti Candra Dewi, NIM.: 08730020
title: REPRESENTASI PAKAIAN MUSLIMAH DALAM IKLAN
(ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA IKLAN KOSMETIK WARDAH
DI TABLOID NOVA)
ispublished: pub
subjects: KD
subjects: gen_der
divisions: jur_ikom
full_text_status: restricted
keywords: Moslem Dress, Semiotic Analysis, And Wardah Cosmetics Ad
note: Pembimbing: Alip Kunandar, S.Sos., M.Si,
abstract: Since the beginning, Wardah branding their products with the halal label.
For that, Wardah built Islamic imagine in their ads, one of way to hold the brand
ambassadors dressed hijab or moslem dress. How to dress is a form of
communication. Through dress, a person can convey a message to someone else.
The message is used for imaging of the products Wardah. Based on this, the
author are interested to examining how the representation of moslem dress in
Wardah cosmetics ad.
This research used a semiotic analysis of Charles Sanders Peirce to
translate the meaning of the symbols in Wardah cosmetics ad. According to
Peirce, semiotics set of three main elements is called triangle meaning theory
(sign, object, and interpretant). The signs in the picture can be classified into icon,
index, and symbol. The method used is qualitative. Qualitative research aims to
explain the phenomenon with deep, through deep data collection.
The results can be drawn from this research is moslem dress in Wardah
cosmetics ad represented through the use of clothing that cover the nakedness but
still stylish and fashionable, so it reinforces the image of modern Islamic which
was built by Wardah.
date: 2013-06-27
date_type: published
pages: 114
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Murti Candra Dewi, NIM.: 08730020  (2013) REPRESENTASI PAKAIAN MUSLIMAH DALAM IKLAN (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA IKLAN KOSMETIK WARDAH DI TABLOID NOVA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/54569/1/04RGQW~X.PDF
document_url: https://digilib.uin-suka.ac.id/id/eprint/54569/2/0BSKSG~Q.PDF