eprintid: 55574
rev_number: 11
eprint_status: archive
userid: 12243
dir: disk0/00/05/55/74
datestamp: 2023-01-16 04:18:55
lastmod: 2023-01-16 04:18:55
status_changed: 2023-01-16 04:18:55
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Jamilatun Nahdliyah, NIM.: 15730079
title: PENGARUH PENGGUNAAN MEDIA SOSIAL TWITTER TERHADAP PEMENUHAN KEBUTUHAN INFORMASI SKINCARE DAN MAKE UP
(Analisis Regresi Sederhana Pada Followers Akun @ohmybeautybank)
ispublished: pub
subjects: I
subjects: ms
divisions: jur_ikom
full_text_status: restricted
keywords: ICT; social media; beauty trend; auto base; information needs
note: Pembimbing: Dr. Diah Ajeng Purwani, S.Sos., M.Si
abstract: Twitter is one of the social media that is closely related to the needs of each user, one of which is used as an up to date source of information. Currently, one of Twitter's features, namely autobase, is used by its users to find certain information, one of which is a medium used to meet skincare & make up information needs. The type of research used is quantitative research whose hypothesis testing is based on simple linear regression. To obtain the results of the study, 100 samples from 676,000 followers @ohmybeautybank using a research questionnaire were taken. The theory used in this study is the theory of uses and gratification. Based on the results of research that has been carried out, calculations, the value of the coefficient of determination explains that the variable use of twitter social media has a significant influence on meeting information needs by 55%.
date: 2022-08-09
date_type: published
pages: 138
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Jamilatun Nahdliyah, NIM.: 15730079  (2022) PENGARUH PENGGUNAAN MEDIA SOSIAL TWITTER TERHADAP PEMENUHAN KEBUTUHAN INFORMASI SKINCARE DAN MAKE UP (Analisis Regresi Sederhana Pada Followers Akun @ohmybeautybank).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/55574/1/15730079_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/55574/2/15730079_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf