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primary topic: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES)

PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES)
type: Thesis
type: Article
abstract: The advertisement for Ramayana Happy Is My Happiness depicts a family and a child's struggle to serve his mother who has a history of Alzheimer's disease (memory loss). This advertisement is special for the audience because there are many da'wah messages that we can apply in our daily lives. This ad can create its own power to influence society so that it can change the attitude and mindset of each individual. This study uses a descriptive qualitative approach. The purpose of this research is to reveal the message of da'wah through the signs contained in the Ramayana Department Store advertisement "Her Happiness Is My Happiness". This study uses a descriptive qualitative method with Roland Barthes's semiotic analysis with the theory of the two orders of signification (two-stage significance), namely the first stage is denotation and the second stage is connotation. Then the second stage of the denotation sign. This research produces the meaning of birrul walidain which is contained in the Ramayana Department Store advertisement "Her Happiness Is My Happiness". The results of this study are the message of preaching aqidah, morals and sharia in the Ramayana Departemnet Store advertisement "Her Happiness Is My Happiness", which shows a denotative and connotative meaning in examining a sign from a language point of view and interpreting each scene in a complex manner.
date: 2022-12-28
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
has version: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
has published: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
has document: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Other)
subject: Penyiaran Islam
subject: Media Dakwah

PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
type: Document
has file: 17102010013_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 17102010013_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 17102010013 Rahayu Astuti
type: Person
given name: NIM.: 17102010013
family name: Rahayu Astuti

PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Other)
type: Document
is version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
is volatile version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
islightbox thumbnail version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)

PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Other)
type: Document
is version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
is volatile version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
ispreview thumbnail version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)

PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Other)
type: Document
is version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
is volatile version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
ismedium thumbnail version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)

PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Other)
type: Document
is version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
is volatile version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
issmall thumbnail version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)

PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Other)
type: Document
is version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
is volatile version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
islightbox thumbnail version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
has file: lightbox.jpg
has part: lightbox.jpg

PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Other)
type: Document
is version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
is volatile version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
ispreview thumbnail version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
has file: preview.jpg
has part: preview.jpg

PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Other)
type: Document
is version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
is volatile version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
ismedium thumbnail version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
has file: medium.jpg
has part: medium.jpg

PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Other)
type: Document
is version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
is volatile version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
issmall thumbnail version of: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES) (Text)
has file: small.jpg
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HTML Summary of #55644 PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES)
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primary topic: PESAN DAKWAH IKLAN RAMAYANA DEPARTMENT STORE “BAHAGIANYA ADALAH BAHAGIAKU” (ANALISIS SEMIOTIKA ROLAND BARTHES)

Penyiaran Islam
type: Concept

Media Dakwah
type: Concept