%0 Thesis
%9 Skripsi
%A Nurul Fitriyani, NIM.: 18107030047
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2022
%F digilib:55649
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K instagram; personal branding; public relations; self  presentation theory
%P 140
%T KARAKTERISTIK PERSONAL BRANDING AYU CORNELLIA  MELALUI MEDIA SOSIAL INSTAGRAM  (Studi Kasus pada Akun @ayucornellia Sebagai Konsultan  Marketing dan Public Relations)
%U https://digilib.uin-suka.ac.id/id/eprint/55649/
%X Known as the number one social media of branding, Instagram is  filled with individuals who are competing to build branding for their  businesses and personal. In terms of strengthening its branding, it is  necessary to have a strategy that is arranged according to the character  and characteristics that you want to display. The study aims to analyze  Ayu Cornellia's characteristics personal branding who has been actively  sharing her activities on Instagram. This study uses qualitative methods  by collecting data through in-depth interviews, observation, and  documentation. To prove the validity of the study, the researcher used data  triangulation. This research concludes Instagram account @ayucornellia  has characteristics as an informative, interactive and educative account  in accordance with Ayu's vision who wants to be a figure like Kartini who  likes to share knowledges that she shows through features for uploading  photos and videos, highlights and Instagram stories.
%Z Pembimbing: Dr.Yani Tri Wijayanti, S.Sos, M.Si.