TY  - THES
N1  - Pembimbing: Dr.Yani Tri Wijayanti, S.Sos, M.Si.
ID  - digilib55649
UR  - https://digilib.uin-suka.ac.id/id/eprint/55649/
A1  - Nurul Fitriyani, NIM.: 18107030047
Y1  - 2022/12/12/
N2  - Known as the number one social media of branding, Instagram is
filled with individuals who are competing to build branding for their
businesses and personal. In terms of strengthening its branding, it is
necessary to have a strategy that is arranged according to the character
and characteristics that you want to display. The study aims to analyze
Ayu Cornellia's characteristics personal branding who has been actively
sharing her activities on Instagram. This study uses qualitative methods
by collecting data through in-depth interviews, observation, and
documentation. To prove the validity of the study, the researcher used data
triangulation. This research concludes Instagram account @ayucornellia
has characteristics as an informative, interactive and educative account
in accordance with Ayu's vision who wants to be a figure like Kartini who
likes to share knowledges that she shows through features for uploading
photos and videos, highlights and Instagram stories.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - instagram; personal branding; public relations; self
presentation theory
M1  - skripsi
TI  - KARAKTERISTIK PERSONAL BRANDING AYU CORNELLIA
MELALUI MEDIA SOSIAL INSTAGRAM
(Studi Kasus pada Akun @ayucornellia Sebagai Konsultan
Marketing dan Public Relations)
AV  - restricted
EP  - 140
ER  -