TY - THES N1 - Pembimbing: Alex Fahrur Riza S.E., M.Sc. ID - digilib55689 UR - https://digilib.uin-suka.ac.id/id/eprint/55689/ A1 - Ahmeda Aulia Nurseta, NIM.: 15820124 Y1 - 2022/08/15/ N2 - This study aims to determine the effect of service quality on customer loyalty mediated by satisfaction. The object of this research is the customer of Bank BDS Yogyakarta which according to the solvin formula only requires 100 people for the sample. This study uses path analysis and Sobel analysis to measure it. The results show that service quality has no significant positive effect on loyalty and satisfaction cannot mediate between service quality and customer loyalty. PB - UIN SUNAN KALIJAGA YOGYAKARTA KW - service quality; customer loyalty; satisfaction M1 - skripsi TI - PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN MENJADI VARIABEL INTERVENING (STUDY BPRS BAROKAH DANA SEJAHTERA YOGYAKARTA) AV - restricted EP - 111 ER -