@phdthesis{digilib55797,
           month = {September},
           title = {PENGARUH PERIKLANAN, PERSONAL SELLING, DAN PEMASARAN LANGSUNG TERHADAP KEPUTUSAN MASYARAKAT MENJADI NASABAH DI BANK SYARIAH INDONESIA
(Studi Kasus Nasabah Bank Syariah Indonesia KC Pati Sudirman 1)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 18108020091 Risqi Yulianto},
            year = {2022},
            note = {Pembimbing: Dr. Joko Setyono, S.E., M.Si},
        keywords = {pemasaran langsung; periklanan; advertising; personal selling; direct marketing},
             url = {https://digilib.uin-suka.ac.id/id/eprint/55797/},
        abstract = {This study aims to determine how the influence of advertising, personal selling, and direct marketing variables on people's decisions to become customers at Bank Syariah Indonesia KC Pati Sudirman 1. The types of data in this research are primary data and secondary data. The population in this study were all customers of Bank Syariah Indonesia KC Pati Sudirman 1. Sampling was done by purposive sampling method and the number of samples used was 40 people/respondents. The data analysis technique used is multiple linear regression using SPSS version 23.0 as an analytical tool. The results in this study state that partially advertising, personal selling, and direct marketing variables have a positive and significant impact on people's decisions to become customers at Bank Syariah Indonesia KC Pati Sudirman 1.}
}