eprintid: 55797
rev_number: 11
eprint_status: archive
userid: 12243
dir: disk0/00/05/57/97
datestamp: 2023-02-02 05:18:59
lastmod: 2023-02-02 05:18:59
status_changed: 2023-02-02 05:18:59
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Risqi Yulianto, NIM.: 18108020091
title: PENGARUH PERIKLANAN, PERSONAL SELLING, DAN PEMASARAN LANGSUNG TERHADAP KEPUTUSAN MASYARAKAT MENJADI NASABAH DI BANK SYARIAH INDONESIA
(Studi Kasus Nasabah Bank Syariah Indonesia KC Pati Sudirman 1)
ispublished: pub
subjects: bp
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: pemasaran langsung; periklanan; advertising; personal selling; direct marketing
note: Pembimbing: Dr. Joko Setyono, S.E., M.Si
abstract: This study aims to determine how the influence of advertising, personal selling, and direct marketing variables on people's decisions to become customers at Bank Syariah Indonesia KC Pati Sudirman 1. The types of data in this research are primary data and secondary data. The population in this study were all customers of Bank Syariah Indonesia KC Pati Sudirman 1. Sampling was done by purposive sampling method and the number of samples used was 40 people/respondents. The data analysis technique used is multiple linear regression using SPSS version 23.0 as an analytical tool. The results in this study state that partially advertising, personal selling, and direct marketing variables have a positive and significant impact on people's decisions to become customers at Bank Syariah Indonesia KC Pati Sudirman 1.
date: 2022-09-10
date_type: published
pages: 150
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Risqi Yulianto, NIM.: 18108020091  (2022) PENGARUH PERIKLANAN, PERSONAL SELLING, DAN PEMASARAN LANGSUNG TERHADAP KEPUTUSAN MASYARAKAT MENJADI NASABAH DI BANK SYARIAH INDONESIA (Studi Kasus Nasabah Bank Syariah Indonesia KC Pati Sudirman 1).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/55797/1/18108020091_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/55797/2/18108020091_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf