TY  - THES
N1  - Pembimbing: Dr. Joko Setyono, SE., M.Si.
ID  - digilib55807
UR  - https://digilib.uin-suka.ac.id/id/eprint/55807/
A1  - Muhammad Uun Mahendra, NIM.: 17108020097
Y1  - 2022/12/01/
N2  - This study aims to examine the effect of attitudes, subjective norms, and perceived control on the switching intention BSI customers from traditional transactions to mobile banking. The population of this study were students of UIN Sunan Kalijaga Yogyakarta with a sample of 100 respondents. Sampling using probability sampling with simple random sampling technique. Data were obtained through questionnaires and interviews. Data analysis used multiple linear regression through IBM SPSS 21. The results showed that attitudes, subjective norms, and perceived control had a significant effect on the switching intention BSI customers from traditional transactions to mobile banking.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Mobile Banking
KW  -  Nasabah BSI
KW  -  Norma Subjektif
M1  - skripsi
TI  - NIAT BERALIH DARI TRANSAKSI TRADISIONAL KE MOBILE BANKING BSI MENGGUNAKAN THEORY OF PLANNED BEHAVIOR (STUDI KASUS MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA)
AV  - restricted
EP  - 124
ER  -