%A NIM.: 17108020097 Muhammad Uun Mahendra
%O Pembimbing: Dr. Joko Setyono, SE., M.Si.
%T NIAT BERALIH DARI TRANSAKSI TRADISIONAL KE MOBILE BANKING BSI MENGGUNAKAN THEORY OF PLANNED BEHAVIOR (STUDI KASUS MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA)
%X This study aims to examine the effect of attitudes, subjective norms, and perceived control on the switching intention BSI customers from traditional transactions to mobile banking. The population of this study were students of UIN Sunan Kalijaga Yogyakarta with a sample of 100 respondents. Sampling using probability sampling with simple random sampling technique. Data were obtained through questionnaires and interviews. Data analysis used multiple linear regression through IBM SPSS 21. The results showed that attitudes, subjective norms, and perceived control had a significant effect on the switching intention BSI customers from traditional transactions to mobile banking.
%K Mobile Banking, Nasabah BSI, Norma Subjektif
%D 2022
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib55807