TY  - THES
N1  - Pembimbing:
Drs. Abdul Rozak, M.Pd.
ID  - digilib55815
UR  - https://digilib.uin-suka.ac.id/id/eprint/55815/
A1  - Muhammad Shiddiq, NIM.: 15210110
Y1  - 2022/08/08/
N2  - Social media is in great demand by various groups due to its practical
characteristics, which can be accessed via mobile phones or computers connected
to the internet network. One of the most popular social media used by most people
is Instagram. This application-based social media is a space for sharing photos and
videos between users. Not only private users, Instagram users also consist of many
online media, one of which is Islamidotco, an Islamic media site as o the internet.
In developing its content, one of the strategies used by the media is infographics.
This strategy is expected to maximize the message that the media brings to
followers. So, through this study, the author intends to examine how effective
infographics are as a medium of propaganda for followers of the Islamidotco
Instagram account.
The purpose of this study was to determine the level of effectiveness of an
infographic presented by Islamidotco media to convey messages to its followers on
Instagram social media. Besides infographics is a new formulation to convey
da'wah messages that can attract mad'u's attention, this formulation must also have
the effectiveness of da'wah messages so that messages are conveyed properly
because the benchmark for the effectiveness of da'wah messages is not only seen
from how attractive the message is by mad' u.
The research method that will be used by the author in this research is
quantitative research that uses a survey method approach to collect data. The
quantitative approach describes or explains a problem whose results can be
generalized. Thus it is not too concerned with the depth of the data or analysis.
Researchers are more concerned with the aspect of the breadth of the data so that
the results of the study are considered to be a representation of the entire
population. Furthermore, in this study the researchers distributed online
questionnaires using google forms and sent them to respondents via social media.
The results of this study indicate that there are five indicators used by
researchers as a measuring tool for effectiveness. First, the understanding indicator
of getting the value obtained is 3.41 in this case it shows that the level of understanding of the followers of the @islamidotco Instagram account towards the
message conveyed through the upload of the Islamidotco Instagram account can be
interpreted as very high. Second, the indicator of pleasure in getting the average
value obtained is 3.2, in this case it shows that the level of enjoyment of followers
on uploading the Islamidotco Instagram account is also very high. Third, indicators
affect attitudes which are at an average value of 2.98 which is relatively high.
Fourth, the indicator of social relations has an average value of 3.19 also in the
high category. Fifth, the indicator of action with an average value of 2.97 which
also indicates the high category.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - infographics; instagram; media dakwah; media sosial
M1  - skripsi
TI  - EFEKTIVITAS INFOGRAFIS SEBAGAI MEDIA DAKWAH PADA
FOLLOWERS AKUN INSTAGRAM ISLAMIDOTCO
AV  - restricted
EP  - 108
ER  -