relation: https://digilib.uin-suka.ac.id/id/eprint/55849/
title: STRATEGI KOMUNIKASI DAKWAH PONDOK PESANTREN  AL-MUHAJIRIN PADA CHANNEL YOUTUBE  AL-MUHAJIRIN TV
creator: Hikmat Darajat, NIM.: 17102010081
subject: Penyiaran Islam
subject: Media Dakwah
description: The  development of the times and technological advances affect various aspects of  human activities, including da'wah activities. Da'wah activities are often carried out  by missionaries from stage to stage with a narrow audience scope, now with  sophisticated technology da'wah activities can be carried out by utilizing YouTube  media with an increasingly wider audience coverage. The increasingly advanced  technology is utilized by the Al-Muhajirin Islamic Boarding School by carrying out  da'wah activities through YouTube social media with the account name Al-  Muhajirin TV.  This research is a descriptive-qualitative research, namely research that  obtains data through observation or observation, interviews, and review of  documents. This research is based on the concept of strategy according to Ahmad's  opinion and the theory of communication goals proposed by R. Wayne Place, Brent.  D. Peterson, and M. Dallas Burnet, with the technical analysis of the interactive  model data proposed by Miles and Huberman. Sources of data are taken from two  types of data, namely primary data and secondary data, primary data is obtained  directly from sources in this case, namely the head of the media division of Al-  Muhajirin TV and an important crew who is one of the two founders of the Alxiii  Muhajirin TV youtube channel, while secondary data were obtained from  documents, books, and the YouTube account of Al-Muhajirin TV.  The results of this study found that the application of communication  strategies by the Al-Muhajirin TV youtube channel which includes: target audience,  target formulation, message determination, audience analysis, media selection,  message design and preparation, has been well and effectively used in preaching  activities through youtube media and can attract communicants to follow and watch  da'wah content from Al-Muhajirin TV. Currently, Al-Muhajirin TV has collected  18,500 subscribers with 1,642,487 hours of broadcast.
date: 2022-09-15
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/55849/1/17102010081_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/55849/2/17102010081_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Hikmat Darajat, NIM.: 17102010081  (2022) STRATEGI KOMUNIKASI DAKWAH PONDOK PESANTREN AL-MUHAJIRIN PADA CHANNEL YOUTUBE AL-MUHAJIRIN TV.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.