TY  - THES
N1  - Pembimbing: Niken Puspitasari, S.IP., M.A
ID  - digilib55865
UR  - https://digilib.uin-suka.ac.id/id/eprint/55865/
A1  - Diah Ayu Perwita, NIM.: 18107030009
Y1  - 2022/12/13/
N2  - Digital marketing is the activity of marketing a brand or service using digital
media through the role of the internet as a driving force. This was also carried out
by Assakinah Tour Jogja, in an effort to form brand awareness, Assakinah Tour
Jogja used social media Instagram, this study aims to analyze digital marketing
strategies in an effort to form brand awareness. This research uses AISAS theory
by dentsu, this research uses a qualitative descriptive approach, data collection
techniques use interviews, observation and documentation, in analyzing data
using Miles and Huberman analysis in the form of data collection, data
presentation and drawing conclusions. based on the results of this study it can be
concluded that Assakinah Tour Jogja was successful in establishing brand
awareness by optimizing the features contained in Instagram social media.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Digital Marketing
KW  -  Brand Awareness
KW  -  Instagram
KW  -  AISAS
M1  - skripsi
TI  - STRATEGI DIGITAL MARKETING DALAM UPAYA
MEMBENTUK BRAND AWARENESS
(STUDI DESKRIPTIF PADA INSTAGRAM @ASSAKINAHTOURJOGJA)
AV  - restricted
EP  - 104
ER  -