%A NIM.: 20208011049 Annisa Rahmawati
%O Pembimbing: Dr. Misnen Ardiansyah, S.E., M.Si., Ak., CA., ACPA.
%T ADOPSI MODEL UTAUT3 PADA NASABAH PENGGUNA MOBILE BANKING PERBANKAN SYARIAH INDONESIA
%X This study aims to determine the effect of adopting the UTAUT 3 model on
customers who use BSI mobile banking. This research is a quantitative research.
The sample in this study are BSI customers throughout Indonesia. Purposive
sampling was used in the sample collection process, and a total of 200 samples were
used. Partial Least Square (PLS), one of the statistical equation methods of the
Structural Equation Model, is used as the data analysis methodology in this study
of the Structural Equation Model (SEM). The findings of this study indicate that
personal innovation has no effect on behavioral intentions and user behavior when
using Bank Syariah Indonesia's mobile banking services, work expectations,
business expectations, social influence, facilitating conditions, hedonic motivation,
price values, and behavior habits. The behavior of using Bank Syariah Indonesia's
mobile banking services is influenced by the variables of facilitation conditions,
behavioral habits, and intentions.
%K Utaut 3, Mobile Banking, Partial Least Square (PLS)
%D 2022
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib55867