TY  - THES
N1  - Pembimbing: Dr. H. Syafiq Mahmadah Hanafi, M.Ag
ID  - digilib55873
UR  - https://digilib.uin-suka.ac.id/id/eprint/55873/
A1  - Nurchalisa Putri, NIM.: 20208012014
Y1  - 2022/12/15/
N2  - The purpose of this research is to determine the factors that influence
consumer purchasing decisions for Muslim fashion products which are moderated
by lifestyle variables. This research used a quantitative descriptive method with
purposive sampling as the sampling technique. There were 280 respondents used as
samples. SEM-PLS was used to analyze the data by using the SmartPLS 3.0
program as an estimation tool. The finding indicated that the product design, brand
image and price variables have a positive and significant effect on the purchasing
decision of Muslim fashion products. Meanwhile, product quality and social media
have no effect on purchasing decisions about Muslim fashion products. Brand
image variable has a positive and significant effect on purchasing decisions
moderated by lifestyle. However, lifestyle does not strengthen the influence of
design, price, quality and social media on consumer purchasing decisions for
Muslim fashion products.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Gaya Hidup
KW  -  Keputusan Pembelian
KW  -  Fashion Muslim
M1  - masters
TI  - PERAN GAYA HIDUP DALAM MEMODERASI PENGARUH KEPUTUSAN PEMBELIAN PADA PRODUK FASHION MUSLIM
AV  - restricted
EP  - 179
ER  -