%A NIM.: 20208012014 Nurchalisa Putri
%O Pembimbing: Dr. H. Syafiq Mahmadah Hanafi, M.Ag
%T PERAN GAYA HIDUP DALAM MEMODERASI PENGARUH KEPUTUSAN PEMBELIAN PADA PRODUK FASHION MUSLIM
%X The purpose of this research is to determine the factors that influence
consumer purchasing decisions for Muslim fashion products which are moderated
by lifestyle variables. This research used a quantitative descriptive method with
purposive sampling as the sampling technique. There were 280 respondents used as
samples. SEM-PLS was used to analyze the data by using the SmartPLS 3.0
program as an estimation tool. The finding indicated that the product design, brand
image and price variables have a positive and significant effect on the purchasing
decision of Muslim fashion products. Meanwhile, product quality and social media
have no effect on purchasing decisions about Muslim fashion products. Brand
image variable has a positive and significant effect on purchasing decisions
moderated by lifestyle. However, lifestyle does not strengthen the influence of
design, price, quality and social media on consumer purchasing decisions for
Muslim fashion products.
%K Gaya Hidup, Keputusan Pembelian, Fashion Muslim
%D 2022
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib55873