%A NIM.: 18107030131 Laila Nurul Atiqoh %O Pembimbing: Dr. Fatma Dian Pratiwi, S.Sos., M.Si %T RESEPSI KHALAYAK TERHADAP KONTEN INFORMASI KERJA DI MEDIA SOSIAL TIKTOK @vmuliana %X This research is about the reception of audience about the work information content on Tiktok social media. The researcher found that there were college graduates who had not gotten a job because they felt that it did not match their interests or talents. Therefore, the researcher proposes the research problem that is how is the reception of audience about the work information content on Tiktok social media especially on @vmuliana Tiktok account. In this research using Reception Theory by Stuart Hall and the method used is a qualitative research method, where researcher will conduct observations and interviews with informants, so that the results and observations and interviews can be analyzed by researchers to determine the truth. Researchers collected data by interviewing informants and documentation from the social media Tiktok @vmuliana. From the results of the research that has been done, it can be seen that the perspective of the audience in receiving a media message is different. %K Audience, Reception, Social Media, Tiktok %D 2022 %I UIN SUNAN KALIJAGA YOGYAKARTA %L digilib55920